Validating the acceptability of a software product

By simply engaging with real people and asking the right questions, you can confirm if your idea solves a problem, who your potential buyers are, and ultimately whether or not there’s a market for your product.

It’s a question I hear a lot, especially when mentoring young entrepreneurs.

Market validation is the process of determining whether your product is of interest to a given target market.

I’m not talking about writing a “business plan.” (For startups, a business plan isn’t the best use of time and will change as soon as you start talking with prospective customers).

I’m talking about answering a few key questions that you can go out and test.

In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours.

For many first-timers with great ideas, the process is exciting but also a bit intimidating.

I’m often asked how teams can easily find prospects to speak with.

I recommend working with your own network and the networks of friends, mentors, investors, and others to reach potential customers.

The downside of interviewing people in your network is they are friendly to your cause.

This means that you are introducing some potential bias into your learning.

Which brings me to my third point: All the writing you do, the discussions (and debating) you have, are assumptions.

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