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"Joanna's creativity and wide-ranging experience in unscripted and news programming will serve us well as we embark on the next phase of our network's expansion and branding efforts."Brahim, who will report to both Hayden and Cardoso, will be responsible for the planning and execution of all the channel's public relations initiatives.

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In an effort to further raise the network's profile, she'll also be tasked with overseeing program publicity, talent relations, events and corporate communications.

Most recently senior director at TLC, Brahim managed brand strategy for the network and senior executives, working with TLC ad sales, digital, social and research efforts, on top of dealing with trade press.

She was with the network for eight years, leading in crisis management in some of the network's many colorful run-ins with negative press. She'll remain in New York, based out of Smithsonian Networks' offices." data-reactid="11"Showtime Networks and the Smithsonian Institution's TV venture, Smithsonian Channel, has named Joanna Brahim vice president of communications.

The PR vet comes to the relatively young cable network from TLC."As we continue the evolution of Smithsonian Networks with the growth of our programming line-up and with the launch of our new streaming services, we're thrilled to have a respected communications professional of Joanna's caliber joining our executive team," said Smithsonian Networks president Tom Hayden, who made the Monday announcement alongside Showtime Networks' executive vp corporate communications, Trisha Cardoso.

She was with the network for eight years, leading in crisis management in some of the network's many colorful run-ins with negative press. She'll remain in New York, based out of Smithsonian Networks' offices.

Patricia Cardoso is a Colombian director, writer, and producer.Directed and produced by Cardoso the documentary film is about Horst Damme, a blind German toymaker, who has lived in Bogot√° since 1936 when he arrived with his family as refugees from Nazi-Germany.Directed by Cardoso and written by Josefina Lopez the short film tells the story of a family faced with the mental illness of their daughter.The film was nominated to an IMAGEN Award for Sonia Braga's strong performance. Her crimes include slipping into daughter Yolanda's home to leave behind "how-to" books on starting a family and manipulating daughter Ally into a doomed relationship with her best friend Marisol's son Pablo.Now Carmen Vega, notorious mother of good intentions, is about to get a crash course in butting out and maybe she'll even find a romantic life of her own.Cardoso earned an anthropology degree from Universidad de los Andes.

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