Dating site problems

Reasons to use the dating services were similar for the website and app, except 42% of desktop website users said they are looking for a friendship while only 29% of mobile app users are looking for friends. While over half of participants reported visiting dating sites to find a serious relationship, only 22% said they’ve actually found a relationship through the service.

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By one estimate, over 80% of profiles studied contained at least one lie (usually about age, height, or weight). There is some evidence that the online dating sites actually do lead to marriages with slightly higher satisfaction and slightly lower separation rates.

It could be due to the variety of people, those mysterious algorithms, or just a self-selection bias.

Across the dating services, 18% of participants reported having an issue with another user in the past.

Plenty of Fish had the highest instance of issues with other users at 40%; however, 74% of those participants said there were resources available on the site to deal with this.

Participants in the study answered questions about their prior experience, and desktop website users answered the 8-item SUPR-Q and the Net Promoter Score.

In particular, we were interested in visitors’ attitudes toward the site, problems they had with the site, and reasons they used the website.Its ease item can also predict an accurate SUS equivalent score.The scores for the six dating websites (excluding the Hinge app) in the perception study were below average at the 43 percentile).—Plenty of Fish user Providing honest information on the site was found to be a significant key driver and explains about 17% of the dating site user experience.Other key drivers included brand attitude (22%), nicely presented profiles (10%), ease of creating and managing profiles (9%), intuitive navigation (9%), and ease of learning about other people (8%).The SUPR-Q is a standardized measure of the quality of a website’s user experience and is a good way to gauge users’ attitudes.

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